It’s no secret that video is the future of marketing. And with more and more people watching videos on social media, it’s important to know how to use video in your marketing campaigns so you can see an increase in engagement.
For starters, there are some things you need to keep in mind when creating a video. You want the video to be short, less than 3 minutes, and easy to watch from start to finish. The video should be engaging, but also share valuable information about your business or product. Consider what type of camera you use as well – a smartphone will produce different quality than a DSLR camera for example.
The Art of Storytelling
Video is all about storytelling. It’s how you communicate your message and get people interested in your business. When we talk about video marketing, we don’t just mean making a quick ad or promotional video to post on social media.
Video content is one of the most popular forms of marketing. Twitter reported that video posts receive 2x more engagement than tweets without video! (source: Twitter)
Why is video such a great marketing tool? Videos are a quick and effective way to communicate with your audience. You can share your message or product in a short, entertaining way and use videos to answer questions that interest potential customers.
Videos can be used to tell stories, which allows you to show the personality behind your brand. Be sure to mix up your content types to not rely solely on videos for entertainment value. You might also want to consider taking a page from BuzzFeed’s book – by combining text, images, GIFs and videos in your social media post, you’ll increase engagement and retention rates.
How to get Started
Now that you know why video marketing is the future of advertising, how do you get started?
If you’re trying to grow a business, it’s important to know how social media plays an integral role in your marketing. Social media offers an excellent way to build relationships with potential customers and also allows for customer service outreach. If you can find unique ways to utilize social media, you’ll increase the likelihood of gaining new followers and increasing customer engagement.
One way to use video in your social media marketing campaign is by using Facebook Live. Facebook Live allows you to broadcast live video on your feed so followers can watch it at their convenience. You can broadcast behind-the-scenes views or interviews with experts in your industry; try different types of videos and see what type gets the most engagement!
You can also upload videos on social media platforms like Instagram, Twitter, or YouTube! Each platform has its own audience, so the type of content you post will be different for each one. However, all these channels are used for short-form video content that keeps people engaged and entertained while they scroll through their newsfeeds. Videos are great because they allow people to view something without having to click away from their feed – they’ll stay on your page while they watch. It’s worth noting that uploading a video will show up in more places than just your feed; it could show up as sponsored content on someone else’s feed if they follow you too! This means other potential customers have a chance to see your video.
Types of videos to produce
There are different types of videos that you can produce for your social media marketing, but it’s important to create a video that will be engaging and helpful. There are several types of videos that you can produce, including:
- Video testimonials
- Product or company overviews
- How to use/install tutorials
- Product reviews
- Behind-the-scenes footage from your business
- Social media highlights from your business (i.e., what does your office look like?)
- Event highlights from your business (i.e., when did you open an office in New York City?)
One type of video you might want to consider is an animated video. These videos are usually short and sweet but can also be entertaining and engaging. Animated videos are great for telling a story or highlighting a single product.
You might want to use an animated video if you want to highlight the features of your product or service. You could create an animated video that shows how one specific product works. For example, it’s going to take different tools than another product, so you could highlight that in an animated video.
If you’re looking for an easy way to tell a story about your company and tell people about the products or services you offer, then animated videos are a great choice. They’re typically less than 3 minutes long, which makes them perfect for social media advertising campaigns.
Another advantage is that animated videos are less expensive than other types of videos because you don’t need to hire actors, purchase expensive equipment, or find a production company. You can create an animated video on your own using animation software like Adobe After Effects, Toonly, Powtoon or Animoto. They have lots of templates for animation videos that you can easily customize for your company’s needs!
When you create a live-action video, it’s important to make sure that your film is from multiple angles and shows the product from all sides. This will help potential customers get a better feel for what it looks like, how it operates, and any other information about the product.
There are a few distinct benefits to a live-action video. The first is that it allows for immediate responses from viewers, which can benefit brands that rely on customer input on social media. Another benefit is its simplicity; all you need is a camera, a creative idea, and people who are willing to participate. This video lets your customers know they’re being listened to!
One type of video that you can use in your social media marketing campaign is an explainer video. These videos are generally short and show the viewer how to use a product or service. If you have a business where you sell products, for example, this would be an ideal time for you to use these types of videos! In these videos, the viewer will see how it’s done and why they should buy your product.
Another type of video is called a testimonial video. These videos give your customers the chance to share their stories about your product or service as well as what they love about it. You’ll want to ask them questions like “why do you like our product?” or “what do you think makes our company different?” The testimonial video will show the different ways people can use your product and why they should invest in it.
How to make a video go viral
How do you make a video go viral? Predicting what will happen with your video is impossible, but some hacks can help boost the chances.
Engaging content is key to spreading your video virally and getting people talking. Share educational or helpful information in your videos. Consider including humour and satire to get people to watch it more than once.
Visuals: Video content is first and foremost visual, so opting for an engaging video camera is essential. You could try using a DSLR camera or a smartphone – depending on the type of video you’re creating.
Keep it short: It’s best not to have a video that goes on for longer than 3 minutes – people won’t want to watch it if they don’t enjoy the first few moments. Keep in mind that attention spans online continue to drop, so keep it short and sweet!
Send out promo codes: If you want your videos to go viral, consider giving away free products or services to incentivize people to watch the videos and share them with their friends.
One thing you can do to make your video go viral is to use hashtags when uploading the video so that people can easily find it on social media. Another strategy is to include links in the description of the video on social media so that people know where they can buy your products!
Video Marketing – Conclusion
So what are you waiting for?
Don’t let these creative ways to use video in your social media marketing campaigns go unnoticed. With so many options to choose from, you’ll be able to find the perfect type of video for your business. And with video marketing, you’ll be able to tap into a whole new, more creative side of yourself. If you don’t have time or you need special skills, hire professionals like Pixous Technologies. They can help you to create professional engaging videos. So what are you waiting for?
Get started today! Or call us now!