- Create a Content Calendar
- Choose Your Platforms Wisely
- Embed Links To Your Social Accounts On Blog Posts
- Use Hashtags Strategically
- Develop A Strategy For Creating A Quality Feed
- Engage With Other Brands
- Promote Great Content From Others.
Create a Content Calendar
If you’re a business owner, knowing what content you want to share over a period of time can be difficult. One way to make this much easier is to create a content calendar.
Your content calendar should include the following:
- A list of topics that will be covered over the course of the year
- A timeline for each topic
- A list of social media channels where you’ll publish that type of content
- A list of keywords that relate to the topic being shared
Keep your content calendar up to date as often as possible so that your social media posts are aligned with your business goals. For example, if you decide on a topic for November and feel like it doesn’t align with any other months, don’t include it in your plan. Keep your posts fresh!
Choose Your Platforms Wisely
The first thing you need to do when looking at social media is to identify the platforms that your followers are most active on. You’ll want to choose one or two of these as your main channels and then use other platforms no more than 10% of the time.
For example, if you have a lot of followers on Facebook but none on Instagram, you might want to spend more time focusing on Facebook ads and less on posting pictures on Instagram.
However, don’t limit your content to just text and graphics! Include videos and images in order to engage with your audience and show them that you’re providing new and interesting content.
You also want to make sure that you’re choosing platforms that align with your business objectives. For example, if you’re trying to reach out specifically to women between the ages of 18-35, Snapchat might not be the best platform for this type of marketing strategy.
Embed Links to Your Social Accounts on Blog Posts
Whether you’re looking to get more social media followers or simply want to drive traffic back to your website, content amplification is a valuable tool. One of the easiest ways to amplify your content is by embedding links to your social accounts into blog posts.
By embedding a link in a blog post, you’re telling readers that they should follow you on social media for all the latest updates and getting them engaged with your brand from the get-go. Plus, it’s another way for you to grow your audience by attracting new followers.
Include a link to your Facebook, Twitter, LinkedIn, and Instagram accounts on every post that you publish. Choose which channels you want to include or keep it simple and just include all of them. If you want to make sure that people can find you easily while scrolling through their newsfeeds, make sure the link stands out on the page.
This allows you to tap into an even wider audience with even less effort. All you have to do is share great content!
Use Hashtags Strategically
# Hashtags are a way to make your content easy to find and categorize. It’s important to use them strategically and understand what the most popular hashtags are for your topic.
For example, Twitter has over 100 million tweets that use hashtags every day. Brands should be taking advantage of this by including hashtags in their posts to reach a wider audience.
#OOTD: What will you be wearing today?
#selfie: I just tried on my new outfit!
Someone looking for fashion-related content would see these two posts and consider following the brands behind them.
When choosing hashtags, it’s important to know which ones are the most popular and relevant so you can increase visibility for your content. This includes using trending topics as well as industry-specific hashtags to connect with potential customers who share those interests. Consider which words people will type into a search engine when looking for information about your company or product. Hashtags will help those people find your post more easily!
Develop A Strategy for Creating Quality Content that Engages Audiences
The first step to successful content amplification is developing a strategy for creating quality content that engages audiences.
There are a number of different ways to go about this. The easiest and most effective way is to develop a social media marketing strategy.
Social media is not only good for amplifying your content, it’s also the perfect place to create engaging content that attracts new followers and customers.
And remember: Quality content doesn’t have to be long! If you want people to engage with your posts, short videos often work better than articles or blogs posts because people are more likely to watch a quick video than read an article online. This can be as simple as posting links on your Twitter feed or as complicated as running an Instagram contest.
It all depends on what you’re looking to accomplish with your social media presence and the time you have available to dedicate to it.
Engage with other Brands
One of the most effective ways to generate content amplification for your brand is to engage with other brands. When you share content from other brands on your social media channels, you are helping them generate more reach.
By sharing quality content, you’ll encourage others to engage with you on social media. You can also learn about new brands and grow your network of connections by engaging with different companies.
You’ll also want to make sure that the content you’re promoting is aligned with your brand’s values. Rather than just blindly retweeting anything, take some time to check out the content before hitting “send.”
Engaging with other brands on social media can be a win-win situation because it increases awareness for both parties involved in the engagement. You’ll also have more opportunities to create collaborations and partnerships that can benefit both of you!
However, be careful not to overuse this strategy. Social media is all about authenticity, so try not to comment on every single post or share it on your feed. You want people who are subscribed to your company feed for updates on what you’re doing, not the latest news from the competition!
Promote Great Content fro Others
Social media can be used to amplify your content. One way to do this is by engaging with other brands and promoting great content from others.
If you find a piece of content that you feel is valuable, share it on your social media platforms. By doing this, you’ll help share the content with your followers. You may also be able to reach new audiences by sharing content from different brands.
When you use social media for content amplification, make sure that you’re engaging with other brands and sharing great pieces of content from them as well. This will help broaden your network and lead to more opportunities for future collaborations or partnerships.
Your social media followers and brand advocates can be a powerful force in amplifying your content and in turn your business. However, you need to know how to harness their power and do so strategically.
If you want to learn more about how to use social media for content amplification, contact us today!